Privacy Policy & Terms and Conditions
Grit Physical Therapy and PerformanceEffective Date: May 14, 2026
Privacy Policy
Grit Physical Therapy and Performance ("Grit," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, use our online services, or interact with us in person.
By using our website or services, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We may collect the following types of information:
Information You Provide Directly:
- Contact information including name, email address, phone number, and mailing address
- Appointment and intake information including preferred dates, availability, and notes from registration or intake forms
- Health-related information including condition, symptoms, medical history, prior treatment, and goals shared as part of evaluating and delivering care
- Billing and payment information, which may be processed via third-party payment providers
- Communications including emails, messages, and feedback you send to us
- Marketing preferences when you sign up for newsletters or other communications
Information Collected Automatically:
When you visit our site, we and our service providers may automatically collect certain information using cookies and similar technologies, including IP address, browser type and version, device type and operating system, referring and exit pages, pages viewed and links clicked, date, time, and duration of visits, and general location based on IP address. This information helps us understand how visitors use our site and improve its performance and content.
Information from Third Parties:
We may receive information about you from referring healthcare providers or professionals, third-party scheduling or payment platforms, and marketing or analytics partners. We handle this information in accordance with this Privacy Policy and applicable laws.
How Information Is Used
We use the information we collect to:
- Evaluate your condition and plan and deliver physical therapy and performance services
- Schedule, confirm, and manage your appointments and communications
- Process billing and administrative requests
- Respond to inquiries and support requests
- Send newsletters, educational content, and information about events or services where permitted by law — you may opt out at any time
- Monitor and improve our website and services
- Protect the security and integrity of our systems and prevent fraud
- Comply with applicable legal and regulatory obligations
We do not use your personal information for marketing or promotional purposes without your separate, explicit consent.
Health Information and HIPAA
Some of the information we collect in the course of providing physical therapy services may be considered Protected Health Information ("PHI") under the Health Insurance Portability and Accountability Act ("HIPAA") and applicable state laws.
When we act as a healthcare provider, we use and disclose PHI in accordance with our Notice of Privacy Practices, which describes how we may use and disclose PHI for treatment, payment, and healthcare operations, as well as your rights with respect to your PHI. If there is any conflict between this Privacy Policy and our HIPAA Notice of Privacy Practices, the HIPAA Notice of Privacy Practices will govern with respect to PHI. You may request a copy of our Notice of Privacy Practices by contacting us using the information in the Contact section below.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and help us understand how visitors interact with our site.
What Are Cookies: Cookies are small text files placed on your device when you visit our website. They help us remember your preferences and understand site usage patterns.
Types of Cookies We Use:
- Essential Cookies: Necessary for the website to function properly. These cannot be disabled.
- Analytics Cookies: Help us understand how visitors navigate our site so we can improve performance and content. We may use tools such as Google Analytics for this purpose.
- Functional Cookies: Allow the website to remember choices you make to provide a more personalized experience.
Your Cookie Choices: Most web browsers allow you to control cookies through their settings. You may choose to disable cookies; however, doing so may affect the functionality of certain parts of our website.
We do not use cookies to track your activity across third-party websites or serve targeted advertising.
Text Messaging & Mobile Data Compliance
SMS Program Description
Grit Physical Therapy and Performance uses SMS text messaging solely for care coordination purposes. Messages may include appointment reminders, scheduling updates, and administrative or billing notifications. We do not send marketing or promotional text messages.
Opt-In
You may opt in to receive text messages from us by checking the designated consent checkbox on our website contact or intake form. Consent to receive text messages is not a condition of receiving care or services.
Opt-Out
Reply STOP to opt out of text messages at any time. Reply HELP for help. You will receive one confirmation message and will not receive further texts unless you re-enroll.
Message Frequency
Message frequency may vary based on your appointments and care needs.
Message and Data Rates
Message and data rates may apply depending on your mobile carrier and plan. Grit Physical Therapy and Performance is not responsible for any charges applied by your mobile carrier in connection with text messages sent or received.
Carrier Disclaimer
Grit Physical Therapy and Performance is not responsible for any delays or failures in the delivery of text messages. Delivery is subject to effective transmission from your network operator. Mobile network operators are not liable for delayed or undelivered messages.
Age Restriction
Our SMS program is intended for individuals 18 years of age or older. By opting in to receive text messages, you confirm that you are at least 18 years old.
Links to Privacy Policy
For information on how we collect, use, and protect your personal information, please review our full Privacy Policy at https://www.gritptandperformance.com/privacy-policy.
Required Compliance Statement
All categories above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties under any circumstances.
Information Sharing
We do not sell your personal information.
We may share your information only in the following limited circumstances:
- Service Providers: Third parties that perform services on our behalf, such as website hosting, IT support, analytics providers, email and marketing services, and payment processors. These providers may only use your information as necessary to perform services for us.
- Healthcare Professionals and Partners: Referring providers, other healthcare professionals, or entities involved in your care, as permitted by HIPAA and applicable law.
- Professional Advisors: Attorneys, accountants, and other professional advisors who require access to such information to provide services to us.
- Legal and Safety Purposes: When we believe in good faith that disclosure is necessary to comply with applicable law, regulation, legal process, or governmental request; to protect the safety, rights, or property of you, us, or others; or to investigate suspected or actual illegal activity or violations of our policies.
- Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction, subject to continued protection consistent with this policy.
PHI is shared only in accordance with HIPAA and other applicable privacy laws. We do not share mobile opt-in data or SMS consent information with any third party for marketing or promotional purposes.
Your Rights
Depending on your place of residence, you may have the right to:
- Access your personal information
- Correct inaccurate or incomplete information
- Request deletion of certain personal information, subject to legal and medical record-keeping requirements
- Restrict or object to certain processing activities
- Opt out of marketing communications
- Withdraw consent for SMS communications at any time by replying STOP
To exercise these rights, please contact us using the information in the Contact section below. We may ask you to verify your identity before responding to your request. For rights specifically regarding your PHI, please refer to our HIPAA Notice of Privacy Practices.
Data Security
We use reasonable physical, technical, and administrative safeguards to help protect your personal information from unauthorized access, use, or disclosure. These measures include restricted access to systems and records, use of secure systems and passwords, and use of reputable third-party service providers for hosting and payment processing.
No method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
Data Retention
We retain personal information for as long as necessary to provide services and maintain our relationship with you, meet legal, regulatory, and professional obligations including medical record retention requirements, and resolve disputes and enforce our agreements. Retention periods may vary depending on the type of information and applicable laws in Virginia and other jurisdictions.
Children's Privacy
Our services may be used by youth and adolescent athletes, but our site is not intended to collect personal information directly from children under 13 years of age without the consent of a parent or legal guardian. Clinical records for minor patients are created and maintained in accordance with HIPAA and applicable state law, typically with the involvement of a parent or legal guardian. If you are a parent or guardian and believe your child has provided personal information online without your consent, please contact us and we will take appropriate steps to review and, where required, delete such information.
Terms & Conditions of Use
These Terms & Conditions ("Terms") govern your access to and use of the Grit Physical Therapy and Performance website located at https://www.gritptandperformance.com. By accessing or using our website, you agree to be bound by these Terms.
If you do not agree with any part of these Terms, please discontinue use of the website immediately.
Use Restrictions
You agree to use this website only for lawful purposes and in a manner consistent with all applicable federal, state, and local laws. You may not:
- Sell, distribute, rent, or commercially exploit any portion of the site
- Copy, reproduce, republish, or transmit site content without prior written permission
- Reverse engineer, deconstruct, or attempt to derive code from the site
- Use the site to create a competing business or service
- Remove or alter copyright notices
- Attempt to gain unauthorized access to any portion of the website or its systems
- Use automated tools to scrape, crawl, or extract data from the website
- Use the site to transmit any unlawful, harmful, or offensive content
Intellectual Property
All content on this website — including text, graphics, logos, photos, designs, and software — is the property of Grit Physical Therapy and Performance or its licensors and is protected by applicable copyright and intellectual property laws. Nothing in these Terms grants you ownership or rights to this intellectual property. Unauthorized use of any content is strictly prohibited.
Third-Party Links
Our website may contain links to third-party websites for your convenience. Grit Physical Therapy and Performance does not control or endorse these sites and is not responsible for their content, privacy practices, or accuracy. We encourage you to review the privacy policies of any external sites you visit.
Termination
We reserve the right to restrict or terminate your access to this website at any time, without notice, for conduct that we determine violates these Terms or is otherwise harmful to us, other users, or third parties.
Governing Law
These Terms and this Privacy Policy are governed by the laws of the Commonwealth of Virginia, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts located in Virginia.
Changes to Terms
We reserve the right to update this Privacy Policy and these Terms & Conditions at any time. Changes will be posted on this page with an updated effective date. Continued use of the website following any changes constitutes your acceptance of the revised terms.
Contact Information
Grit Physical Therapy and Performance
Parham Road Location:3001 E Parham Road (inside Rock-It Sports)Richmond, VA 23228
Patterson Avenue Location:5718 Patterson Avenue (inside Club NOEX)Richmond, VA 23226
Phone: (804) 929-8060
Email: gabby@gritptandperformance.com
Website: https://www.gritptandperformance.com